Tradeoffs

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Why Supply Chains Must Pivot

Even today’s most digitally advanced supply chains still try to predict what will happen, then optimize performance against plan. The problem is, the world is not predictable. For operations teams, the challenge and competitive advantage becomes: how well do you respond and execute against ongoing uncertainty?

The Hybrid Trap: Why Most Efforts to Bridge Old and New Technology Miss the Mark

Mature companies often lack the vision and the commitment to fully commit to new technologies — even when consumers are ready for them. This leads firms to develop watered down products with limited capabilities and leaves them exposed to upstart competitors.

Tradeoffs in Sustainability-Oriented Innovations

The 1987 UN document Our Common Future notes that sustainability means ensuring that future generations inherit an intact planet. If sustainability is framed as a tradeoff between business and society, addressing this tradeoff for the short term may actually exacerbate long-term problems — compromising sustainability. Firms that find a win-win between profits and planet but fail to consider intertemporal tradeoffs may cost the planet in the long term.

Image courtesy of Nike, Inc.

Sustainability-Oriented Innovation: A Bridge to Breakthroughs

This blog post is the first of a four-part series on sustainability-oriented innovation (SOI). The authors explain what SOI is, where and how it can be used, its impact, and its challenges. While many businesses are aware of SOI, they are struggling to shed the traditional tradeoff model that they have come to accept and rely on. Achieving sustainability-oriented innovation means taking off blinders, shifting away from deeply embedded mental models, and working closely with a more diverse stakeholder base.

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