New Product Development

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AI Can Help Us Live More Deliberately

AI spares us from many mundane, time-consuming, nerve-wracking annoyances. The problem is, such annoyances play a key adaptive function by helping us learn to adjust our conduct in relation to the world around us. But AI designers can tackle that problem through system enhancements. By incorporating cognitive speed bumps, they can prompt users to engage in reflective thought rather than “outsourcing” cognitive, emotional, and ethical labor to software.

Where China Is Leading the Mobility Revolution

  • Read Time: 5 min 

China is shaking off its reputation for “copycatting” and establishing itself as a digital leader. One of the key areas where it’s moving ahead of the U.S. and Europe is transportation. China has made strides in electronic and autonomous vehicles as well as high-speed rail in recent years — and its most important development has been to transform itself into an innovation-focused, entrepreneurial hub of technical prowess.

Nondisruptive Creation: Rethinking Innovation and Growth

Many people have come to view disruption as a synonym for innovation. This single-minded focus leads companies to overlook an alternative path to growth: the nondisruptive creation of brand-new markets where none existed before. It’s time to embrace the idea that companies can create without destroying — and expand the conversation about the problems they can solve and the opportunities they can seize.

When Patients Become Innovators

Patients are increasingly developing sophisticated medical devices and services to meet their own needs — often without help from companies that produce or sell medical products. In this way they are able to benefit from advances that aren’t commercially available. Here, we’ll look at two examples — a solution for managing Type 1 diabetes and one for managing Crohn’s disease — and consider them within the context of the free innovation movement that’s gaining momentum across industries.

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The Promise of Targeted Innovation

The biggest consumer goods companies shell out more than $1 billion a year for R&D but lately have seen no appreciable impact on their sales. That’s troubling for companies whose growth has leveled off in recent years. In contrast, some smaller competitors that spend less on R&D — but do so more shrewdly — have seen a significant boost in sales.

How to Launch Products in Uncertain Markets

How should companies launch products in times of uncertainty? Should they “wait and see” until uncertainty resolves — or commit to a full-scale launch and ride it out? Conventional wisdom says being early to market is the right choice, but that is not always the case. Many companies can benefit from a mixed, “act and see” approach.

Why High-Tech Commoditization Is Accelerating

Technology-intensive product manufacturers, automakers, or white goods makers used to be able to capitalize on their longstanding engineering and design leadership to cement their positions. But that’s no longer the case. Today, young upstarts in many product segments, especially from China, can develop world-class design and production capabilities in a short period of time. In some cases, they are closing gaps with long-established incumbents and becoming market leaders within a decade.

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Following the Digital Thread: The Digital Thread Takes Flight

  • Video | Runtime: 0:06:17

  • Read Time: 1 min 

In Part 8 of our eight-part video series, we examine how the digital thread — and its companion, the digital twin — could revolutionize not only the way we design and develop products, but the way we manufacture and service them as well.

Finding Applications for Technologies Beyond the Core Business

Too often, companies with products that have alternative potential markets miss their opportunity: Either they fail to see the possibility of alternative markets, or they simply lack the will to do the necessary groundwork to explore the opportunity. Leveraging existing technology for new uses can be tricky, but the return is greater profit and a revitalized business model.

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The Hybrid Trap: Why Most Efforts to Bridge Old and New Technology Miss the Mark

Mature companies often lack the vision and the commitment to fully commit to new technologies — even when consumers are ready for them. This leads firms to develop watered down products with limited capabilities and leaves them exposed to upstart competitors.

Following the Digital Thread: Creating a Smart Part and Managing Its Life Cycle

  • Video | Runtime: 0:06:37

  • Read Time: 1 min 

In Part 2 of our eight-part video series, we explore how technology affects product and component design. The digital thread not only streamlines product design via the ability to digitally scan an existing part or design a new one using computer-aided design (CAD) software, it can also accelerate the development process by affording previously unattainable levels of transparency and input.

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